The Magicard ID card printers business of Ultra Electronics has opened an office in Adelaide, Australia.  The new office will provide sales and marketing support to Magicard resellers in Australia, New Zealand, Japan, Korea, Taiwan, and other South Pacific nations.  

The new office will be headed by Mandy Kerr, who is appointed to the role of Sales Manager, Australasia.  Mandy is moving from the UK, where she has been Sales Office Supervisor for Magicard, as well as selling in the field to Australasia and Eastern Europe.  With more than 4 years experience with Magicard, Mandy also has extensive international business experience, and Australia will be the fifth country she has lived in.

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Magicard has updated the Pronto printer with a rewritable card feature that is now available as standard on all Pronto printers… at no extra cost whatsoever. Unlike most rewrite printers in the industry, the Pronto printer allows you to print in full color or rewrite in a choice of 2 colors, black or blue, on a rewritable card.

With the Pronto, businesses looking for a complete solution to print loyalty, visitors or promotion cards in low volume can print their card design in full color as usual using a YMCKO film. Then setting the Pronto in rewritable mode is easy; just remove the YMCKO dye film from the printer and close the lid. The rewrite feature allows you to print, erase and update information in blue or black over and over!

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The new Magicard Prima 4 is a completely new generation reverse-transfer printer. Reverse-transfer printing technology provides the highest printing quality, and is often the best choice for the personalization of contactless or dual-interface cards, where card surfaces may vary in flatness and/or composition.

The new Magicard Prima 4 offers all the benefits of the current generation Prima printers, but at two-thirds of the size, weight, and price!

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