The Magicard ID card printers business of Ultra Electronics has opened an office in Adelaide, Australia.  The new office will provide sales and marketing support to Magicard resellers in Australia, New Zealand, Japan, Korea, Taiwan, and other South Pacific nations.  

The new office will be headed by Mandy Kerr, who is appointed to the role of Sales Manager, Australasia.  Mandy is moving from the UK, where she has been Sales Office Supervisor for Magicard, as well as selling in the field to Australasia and Eastern Europe.  With more than 4 years experience with Magicard, Mandy also has extensive international business experience, and Australia will be the fifth country she has lived in.

Mandy Kerr said “When I began at Magicard I would never have thought that I would have the opportunity to open a Magicard office in Australia. I can now concentrate on building strong routes to market in countries which up until recently we had been unable to develop to their full potential. It’s great to work for a company such as Ultra Electronics that offers not only advancement but opportunities to relocate within the Ultra group. My new colleagues have been very welcoming and I hope to fit in to the Australian way of life soon.”

The new office is located in an existing Ultra Electronics facility in Adelaide.  The Adelaide office of Ultra Electronics is the headquarters of Ultra’s Avalon Systems defence electronics business, and also a centre for Ultra to develop business across the Australasia region.

Andy Matko, Magicard Director, said “I am very pleased we are opening a new Magicard office in Australia.  A key part of the Magicard difference is that we always endeavour to be approachable to our customers, both resellers and end users. The Magicard business is growing, and by being closer to local business opportunities, we are confident we can drive strong growth in the Australasia region.”

The new Magicard Australia office complements existing Magicard offices in Seattle USA, Dubai UAE, Shanghai China, and of course the headquarters in Weymouth UK.