We operate in the security industry, where trust is not an option, it is what our industry is built on.  The Magicard business has always been built on gaining and securing your trust.   Our business culture comes from our parent company, Ultra Electronics.  With a majority of Ultra business in Defence, Security and Aerospace markets, we know what it means to support our customers for 5 years, 10 years, 25 years.

After the boom-times fuelled by cheap credit, we saw reality bite, and business uncertainty continues to present times.   The cranes stopped, capital equipment budgets were cut, and inventory was squeezed.  But the Magicard R&D and Marketing investments never wavered. We supported our channel partners and our end users through the hard times.  We kept launching new products.  No radical organisation or route to market changes, no short term deals, just a focus on what really counts.

Our business values are :

• We aim to be approachable and available to discuss business with you.
• We will never sell around our distribution channel partners.
• Our goal is to provide a superior level of support to both channel partners and to end users, in all aspects, before, during and long after a sale is made.

We describe these values to our team through our mission, which is:

“Differentiated Products, Better Support, Working With Our Partners To Develop The Market”.

Every couple of years we test ourselves by means of a customer survey, and many of our partners took the time to respond to our 2011 survey – thank you. I am confident from the results that we are on the right track, but we have taken actions to add some extra people into operations, engineering, quality and customer support roles in order to serve you better.

I and the Ultra Electronics Card Systems team thank you for your business and your continued support of the Magicard difference.

Andy Matko
Director
Ultra Electronics Card Systems